About Us

Perform creates content that transforms the way the world sees sport and delivers greater value to our clients

How do we do it?

Perform is the original growth-maker of the digital sports industry.

Born in the UK at a time when the sports media industry was beginning to diversify and digitally evolve, we recognised the industry’s potential early on. We set out to make sport better – for fans, media, bettors, bookmakers, rights holders and professional teams. We made it more integrated, more globally accessible, more data-driven, more experience-driven, and established the behaviours and standards that would become the guide for many of our competitors too.

We are the business behind digital sport experiences: we changed the language of football, giving journalists and commentators the tools to talk about expected goals and advanced statistics as readily as cards and corners; we are the original streaming operator, turning bookmakers into broadcasters; we sparked the explosion of in-play betting. We have re-engineered and re-invented, we are the creators of the status quo. In doing so, we’ve become the established innovator, the trusted partner, the ones who create more value for our partners than anyone else.

We are the first mover. Still. We’re the driving force that has always fuelled the industry, constantly powering and improving the digital sport experience. And we always will be.

Perform in the community

Perform have worked with Plan International UK since November 2013 to deliver ‘Empowerment through Sport’ in five districts of Andhra Pradesh and Telengana states in India. As of January 2018, we’ve taken the successes and learnings from Empowerment through Sport in India to Teresina, Brazil, to support boys and girls to effectively challenge social norms and encourage support for gender equality and girls’ rights.

Find out more about Plan International UK here