Under Armour's partnership with Texas Tech Athletics has had a significant impact on the university's sports programs. The collaboration, which began in 2014, has brought about numerous benefits, ranging from improved athletic performance to increased brand visibility. Here, we'll explore five ways Under Armour has impacted Texas Tech Athletics.
Enhanced Athletic Performance
One of the most significant ways Under Armour has impacted Texas Tech Athletics is through the provision of high-quality athletic apparel and footwear. Under Armour's innovative designs and cutting-edge technology have enabled Texas Tech athletes to perform at their best. The company's iconic Curry and HOVR shoes, for example, have been worn by the university's basketball and football teams, providing superior comfort, support, and traction. Additionally, Under Armour's compression apparel has helped athletes recover faster and perform more efficiently.
Increased Brand Visibility
Under Armour's partnership with Texas Tech Athletics has also significantly increased the university's brand visibility. The company's prominent branding on Texas Tech's athletic uniforms and equipment has helped to promote the university's athletic programs both nationally and internationally. Furthermore, Under Armour's marketing efforts have helped to create a stronger brand identity for Texas Tech Athletics, which has, in turn, attracted more fans, recruits, and sponsors to the university.
State-of-the-Art Facilities
As part of its partnership with Texas Tech Athletics, Under Armour has invested in the development of state-of-the-art facilities at the university. The company has provided funding for the construction of new athletic facilities, including the Cash Family Sports Nutrition Center and the Marsha Sharp Center for Student-Athletes. These facilities have provided Texas Tech athletes with access to world-class training equipment, nutrition, and academic support, enabling them to perform at their best and achieve their academic goals.
Academic Support
Under Armour's partnership with Texas Tech Athletics has also emphasized the importance of academic support for student-athletes. The company has provided funding for academic programs and resources, including tutoring, mentorship, and career counseling. These initiatives have helped Texas Tech student-athletes to achieve their academic goals, graduate at higher rates, and prepare for successful careers beyond athletics.
Community Engagement
Finally, Under Armour's partnership with Texas Tech Athletics has fostered community engagement and outreach initiatives. The company has collaborated with the university to develop programs that promote youth development, education, and healthy lifestyles in the Lubbock community. For example, Under Armour has sponsored the Texas Tech Athletics' "Youth Day" event, which provides free athletic camps and clinics for local youth.
In conclusion, Under Armour's partnership with Texas Tech Athletics has had a profound impact on the university's sports programs. From enhancing athletic performance to increasing brand visibility, the collaboration has brought about numerous benefits that have elevated Texas Tech Athletics to new heights.
Gallery of Texas Tech Athletics
FAQ
What is the duration of Under Armour's partnership with Texas Tech Athletics?
+Under Armour's partnership with Texas Tech Athletics began in 2014 and is set to run for 15 years.
What is the value of Under Armour's partnership with Texas Tech Athletics?
+The value of Under Armour's partnership with Texas Tech Athletics is approximately $11 million per year.
What are the benefits of Under Armour's partnership with Texas Tech Athletics?
+The benefits of Under Armour's partnership with Texas Tech Athletics include enhanced athletic performance, increased brand visibility, state-of-the-art facilities, academic support, and community engagement.